WE BELIEVE THAT SELF-EXPRESSION IS MORE IMPORTANT THAN EVER. ESPECIALLY IN TIMES WHERE YOU CAN BARELY BE PROUD OF WHERE YOU COME FROM. YOU SHOULD NOT CARE ABOUT THAT AT ALL!
YOUR HOMETOWN OR VILLAGE IS THE MOST IMPORTANT PLACE IN YOUR LIFE. NO ONE SHOULD OR CAN TAKE THAT AWAY FROM YOU.
King of Change was born from a passion for football culture and local pride. The thrill of winning, the sting of losing, braving freezing cold on distant away days, the beer flowing freely, the fierce clashes with rivals. It’s all part of the pride you carry in who you are and where you come from.
We design clothing for those who proudly wear their city or town as a badge of honor. Our mission is to spark a movement that keeps the spirit of local pride alive, and stronger than ever. Our goal is simple: to see everyone represent their hometown with unapologetic pride.
